BRIDPORT FC have bolstered their backroom staff with the appointment of an experienced non-league figure and former player.
Ashley Smith has returned to the club as part of Chris Herbst first-team coaching setup.
Smith, a familiar name across Dorset football, brings a wealth of knowledge and local experience following a long and successful playing career spanning more than two decades.
He began his football journey in elite youth systems, spending time with AFC Bournemouth, Southampton and Bristol City before progressing into the senior game, where he went on to make over 700 competitive appearances.
A standout period of his career came during a nine-year spell with Portland, where he enjoyed significant success.
During his time at the club, Smith helped secure four Dorset Premier League titles, as well as lifting the Wessex Division One and Wessex Premier League trophies.
In addition to his achievements at Portland, Smith has remained a consistent presence in the local game, featuring for Dorchester Sports, Dorchester Town Under-23s and Bridport during a previous spell.
He most recently served as player-coach at Weymouth Under-23s, gaining valuable experience on the management side of the game.
His appointment sees him link up with first-team manager Chris Herbst as Bridport continue to strengthen their coaching structure ahead of the new season.
Herbst welcomed the addition, believing Smith will bring fresh ideas and valuable insight to the squad.
He said: “I’m excited to get Ash involved in the management side of things.
"He comes in with great experience at this level of football and adds fresh ideas to what we already have.”
Smith’s arrival adds further depth to Bridport’s coaching team, with his extensive playing background and understanding of the local football landscape expected to prove a valuable asset.
The Bees will be hoping his experience can help drive the club forward as preparations continue for the upcoming campaign.
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