BRIDPORT crashed to a 4-0 defeat by Keynsham Town in their Toolstation Western League Premier Division meeting at St. Mary’s Field.

Going into the game, the Bees had not scored in 546 minutes – symptomatic of a severe lack of confidence up front.

Ominously for Bridport it took just four minutes for Keynsham to score when Sam Jones pounced on a defensive slip to beat keeper Greg Taylor.

Bridport’s goalkeeper was at his best to tip over a Jones scorcher and Jack Dancey skewed a good chance for 2-0 just before the break.

However, the hosts could not keep the 1-0 deficit until half-time as Will Hailston rounded Taylor to score.

READ MORE: Bridport 0-4 Ilfracombe Town - match report

After the break, Dan Cottle struck the post but he would later score a classy third goal, driving in from 20 yards.

Bridport had been restricted in attack, with the Bees’ ball retention poor, but Harry Boulton did break through in the 69th minute, only to fire wide.

Joint-top scorer Mike Hill then forced away keeper Seth Locke into a good save but the final say belonged to Cottle.

The forward, who was outstanding all game, chipped Taylor in the 84th minute, his effort having enough juice on it to find the net despite fingertips from Taylor.

Post-match, Bees’ boss Rob Marquis said: “I think lack of ball retention up front was our downfall.

“We played quite well but the final third is what needs sorting out.

“If we don’t retain the ball well enough up front it comes back and we create our own problems.

“We’re improving, without a shadow. It’s a shame we concede silly goals late on that don’t reflect on the game. It was more even than the score evidences.

“I’ve no complaints that we were beaten. I couldn’t say we were hard done by.”

He added: “The final third is not right, it creates us issues. It needs to be addressed. Shaun (Annetts, assistant) and I have discussed it. We’ll spend time looking at it.

“It’s easy identifying it but it’s finding the solution.”

Bees: Taylor, Hawker (Fry 85), Baggs, Hansford, King, Owen, Burwood (Hill 69), Osei-Kumi (Etherington 90), Boulton, Greenwood-Neate, Cox.

Attendance: 86