A Bridport campaign group is calling for more businesses in St Michael’s Trading Estate to join the Magic Tenner initiative.

Totally Locally Bridport, the campaign group encouraging people to shop locally, has pinpointed St Michael’s Trading estate, which is home to a diverse range of independent businesses.

The idea behind the Magic Tenner campaign is that if shoppers spend £10 in a shop that sells goods from local producers, the amount of money that goes back into the local economy can be more than £50.

Totally Locally team member Harrison Morton of The Decorator Centre said: “Our latest poster includes a Furniture Centre, an Auction House, a Wine Shop and a Climbing Centre only a short walk from the high street. It’s just a case of nipping down an alley or a crossing a road, we want to encourage people to venture off the beaten track.”

Team member Kim Squirrell, who also owns run Ink & Page (Bridport's makers' shop), said: "Over the past few years lots of Bridport businesses joined our Fiver Fest campaign making £5 offers to customers but not all businesses can do that. 

"The Magic Tenner highlights local businesses in a different way, showing how they support other independents, the shopping weeks are designed to promote this and give regular shoppers the chance to win products and services.

"Businesses don't need to think about in store promotions, we're promoting ourselves collectively."

Totally Locally Bridport has extended the deadline to join the local shopping weeks in May and any Bridport independent business wanting to take part can sign up at the Tourist Information Centre or email totallylocallybridport@gmail.com