Almost £300,000 is being spent on major improvements at West Bay Holiday Park ahead of the summer season.
The park, which employs more than 100 people at the height of the summer, is now looking to recruit staff as it gets ready to welcome holidaymakers.
The investment will go towards new accommodation and installing park-wide Wi-Fi capability, which owners Parkdean Resorts say will 'further improve the guest experience in 2022'.
There will be a brand new development at the park, with four new glamping pods, as well as 10 upgraded caravans to replace existing fleet.
Almost 40,000 visitors were welcomed at the park last year, and with advance bookings at record levels, Parkdean expects even more holidaymakers for 2022. The park is now hiring for seasonal and full-time roles across sales, food and beverage, and housekeeping.
The funding for West Bay is part of Parkdean's biggest ever investment programme with £140 million being spent nationwide.
The investment comes off the back of a 'record year of customer feedback scores'.
Steve Richards, Chief Executive of Parkdean Resorts, said: “This investment is great news for West Bay and Bridport. By investing in our parks, we’re not only improving the guest experience, we’re also ensuring that holidaymakers keep coming back year after year, spending money in local shops, attractions, pubs and restaurants, and supporting the communities that rely so heavily on tourism. 2021 was a huge year for staycations, and our teams will continue to go above and beyond to deliver phenomenal service to our guests, making sure that 2022 is even better.”
Nationwide, the £140m investment includes more than 850 new caravans and lodges, new developments at 16 parks, and hundreds of refreshed and upgraded chalets and lodges with a brand new look.
In 2022, Parkdean will continue to roll out its popular brand partnerships, with the Bear Grylls’ Survival Academy, Tots’ Breaks, and events and entertainment from Milkshake and Nickelodeon.
Last year, the company created 2,000 jobs. More than 375 trainees joined on the Government’s Kickstart scheme, with 550 more trainees to be recruited this year. The company has also partnered with Cranfield University to create a first-of-its-kind Mastering Business Leadership programme.
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