NEW research has revealed advertised salaries in the south west region have dropped.

As the cost of living and energy prices rise, salaries across the south west are not keeping up according to job and recruitment company Reed.

From analysis of more than 9.35 million jobs posted on Reed's website across the UK since 2018, advertised salaries are sitting at pre-pandemic levels, with any rise over the past two years dropping back down to 2020 levels. Salaries in the south west are no exception, as they lag behind soaring living costs, much like the UK average.

A spokesman from Reed said: "The south west has always had a distinct culture and its food and drink and creative industries are struggling to recover from the past two years.

"Salaries in the region’s engineering and manufacturing sector are lagging behind, it’s encouraging to see that some sectors such as business support are seeing salary growth and shows the potential for salary recovery in the region."

The annual salary guides also found salaries in the south west varying between sectors, with some like business support experiencing an increase of 4.9 per cent, but others such as engineering and manufacturing seeing a decrease (-5.9 per cent).