A NEW budget superstore has opened its doors in Weymouth, following an investment of more than £750,000, creating dozens of jobs.

The Food Warehouse has opened the 9,189 sq ft supermarket in the unit formerly occupied by Aldi at Jubilee Retail Park.

Run by retail giants Iceland, the store opened its doors yesterday morning and created 30 new jobs.

The retail chain, which has more than 130 stores across the country, combines the convenience of bulk buying with value fresh and frozen food deals across more than 3,000 product lines, as well as including exclusive 'When it’s Gone, it’s Gone’ deals on a selection of homeware items.

Dorset Echo: Outside Food Warehouse in Weymouth.

Red and white branded boarding has been installed around the front of the supermarket, promising customers “big deals, choice, and packs”.

During the first week of opening, customers will also have the opportunity to win money off vouchers when they shop in store, plus other giveaways.

A Food Warehouse spokesman said the store’s wholesale and bulk buying offering will aim ‘to attract small businesses and large families in the local area with its value across-the-board items and large bulk buy items.’

Speaking about the new Weymouth store, Kristian Barrett, operations director for The Food Warehouse, commented: “We’re delighted to have opened our new store in Weymouth.

“The Food Warehouse is an innovative store format, responding to the changing needs of shoppers by offering amazing bulk-buy deals and homeware offers alongside a fantastic range of frozen, fresh and chilled foods.”

Dorset Echo: Inside Weymouth's new Food Warehouse. Picture: Dorset Echo

Store manager, James Revell, said: “Our opening day has been a great success and the whole team has really enjoyed meeting people from our local community.”

Three people were stood outside the supermarket as they were welcomed in by the store’s management and staff members at 8am.

Customers who left the store with a trolley full of shopping seemed satisfied with the town’s newest supermarket.

Sian, who was the first customer out of Food Warehouse, visited the store to purchase a few essential items on her birthday.

She said: "It's really good and spacious and more accessible than the Iceland in town. It is definitely something that Weymouth needs."

Dorset Echo: Inside Weymouth's new Food Warehouse. Picture: Dorset Echo

One shopper said: "The supermarket is nice and spacious inside. The staff were really friendly and the social distancing rules were followed.

"I will probably come here for my weekly shop as it's affordable and the nearest shop to me."

The Food Warehouse will be open from 8am to 8pm between Monday and Saturday and between 10am to 4pm on Sundays.