A bulldog has been swept away by a river - despite its owner's desperate attempt to save it.

The British bulldog, named Jay, slipped into the river in Frampton, near Dorchester.

The owner tried to rescue the dog but the river was flowing too fast.

A search was made of the area, with help from Dorset & Wiltshire Fire and Rescue Service, and further towards Dorchester but Jay has not yet been located.

Dorset Echo:

  • The bulldog entered the water in Frampton Picture: DORSET POLICE

As the river was running very fast, he may be located well away from the initial entry point.

If found, contact Dorset Police quoting message I13:0177 on 101 or via the Dorset Police website at dorset.police.uk/contact-us

The dog warden has been informed.