Dorset Police is launching a campaign to raise awareness around controlling and coercive behaviour – an element of all types of abuse.

This campaign will highlight the fact that whatever type of abuse takes place, be it physical, sexual, emotional, psychological or financial – the abuser is trying to control the victim and uses abuse and/or violence to achieve that control.

Domestic abuse can happen to anyone, at any age, in any kind of relationship.

Domestic abuse survivor, Danielle, describes her experience: “I was brought up in a home riddled with violence, neglect and isolation. I have experienced different types of abuse in adulthood, as well as the feelings of loneliness, fear and hopelessness that comes with it.

“I didn’t understand that abuse wasn’t just about broken bones and bruises; I had no awareness around the different types of abuse. In each case I was in an environment where I had little control. I was left with low self esteem and little confidence.

“Fortunately, with the appropriate support, I was able to regain control of my life, get the help I needed and escape from the abuse. I went on to work as an Independent Domestic Violence Advisor (IDVA) to other victims. It’s really important to me to let other sufferers of abuse know that help is available and that your life can change for the better.”

Superintendent Gemma Morris of Dorset Police, said: “Domestic abuse is about one person having power and control over another. Abusers can be very subtle, clever and manipulative. The level and type may change and increase over time, often the victim doesn’t realise they are being abused. Perpetrators can use intimidation, coercion, threats, blackmail and other tools to control their victims. Abuse isn’t just physical.

“We hope this campaign will encourage people to seek help if they are in an abusive relationship, either from police or one of our partner agencies”.

The campaign coincides with the increase in reporting of domestic abuse incidents during January, following the festive period. The campaign will be rolled out via digital and print media and will also include mobile phone messaging.

For help and advice about domestic abuse, including information about both police and non-police support across Dorset see below:

1. People who can provide help and support: https://www.dorset.police.uk/help-advice-crime-prevention/abuse-exploitation-neglect/domestic-abuse/domestic-abuse-who-can-help/

2. National Domestic Abuse Helpline on: 0808 2000 247

3. Call 101 to speak to police. If someone is in immediate danger, call 999.

4. Dorset Victims’ Bureau Tel: 01202 222799 or visit: https://www.dorset.police.uk/help-advice-crime-prevention/victims-witnesses/dorset-victims-bureau/