A conference will aim to inspire businesses on the Jurassic Coast to become more sustainable.

Jurassic January is a free event featuring speakers from tourism and business.

The Jurassic Coast Trust is holding the conference on Tuesday, January 28.

A similar event last year attracted more than 120 people to the Tank Museum at Bovington.

Speakers at Jurassic January 2020 will share ideas and experiences with the intention of inspiring businesses to become more sustainable.

Peter Moore, project manager for Giant’s Causeway National Trust in Northern Ireland, will talk about balancing tourism and conservation, and the parallels between Giant’s Causeway and the Jurassic Coast.

He will be joined by Gwyn Jones from the Association of Sustainability Practitioners; the RNLI’s Anna Frizzell; Brian Bleese from the Dorset Wildlife Trust; Jon Murden, director of Dorset County Museum, who will talk about the Tomorrow’s Museum for Dorset redevelopment; Sally Everton from Visit Devon; Patrick Ward from Purbeck Ice Cream; and Chrissie Guppy from Bagwell Farm Touring Park, which has won several awards for sustainable tourism.

The trust’s new chief executive, Lucy Culkin, will set out her intentions for the trust, with a focus on inclusivity, engagement and partnership working in order to promote the scientific and heritage value of this 95-mile stretch of coast.

Guy Kerr from the Jurassic Coast Trust said: “We can’t wait to welcome businesses to this event, and expect it to offer a brilliant opportunity for local companies to explore how they can be more sustainable in their operations. We have a great line-up of speakers planned, and encourage all local businesses to get in touch with us to book their free places for the day.”

The event will be held at the RNLI College in Poole.

Places are free for local businesses, and a small number are still available. Email info@jurassiccoast.org or call 01308 807000.