The charity Marie Curie warn that reluctance to talk or think about death results in feeling extremely distressed and unprepared when it does occur.

New research commissioned by Marie Curie found that not being aware of someone’s final wishes left those bereaved finding it difficult to cope with emotional wellbeing, financial matters, funeral arrangements and other issues as a result.

Chief Executive of Marie Curie, Matthew Reed explained the importance of discussing death: "Our ageing population means it is increasingly important for families to have conversations and be prepared so that they have the best chance of a good end of life experience for themselves and those they leave behind.

The research demonstrates that while most people would be comfortable talking about their own end of life wishes (82 per cent) or those of their loved ones (70 per cent), very few have actually had this conversation (36 per cent) or made any preparations (25 per cent).

Matthew Reed added: "While most of us say we are comfortable having these conversations, the reality is that many of us are not making any preparations.

"We need to plan more for the end of life, while there is still time to do so."

To get people to think, talk and plan for dying Marie Curie has launched the first ever nationwide TV advert encouraging people to do so.

The charity has plenty of materials to help people plan for the end of life, wherever they are in the process.

This includes free conversation starter cards, checklists and inspiring articles and resources at

Visit to find ideas and tools to help you get started or call the Marie Curie Support Line, for free, on 0800 090 2309.