The Donkey Sanctuary has come up with a pressing idea to support its fundraising.

The east-Devon charity has teamed up with Axminster-based Lyme Bay Winery to produce a special edition Donkey Sanctuary cider.

The sparkling, medium-sweet cider features its own distinctive label showing a pair of donkeys under an apple tree and has been launched to coincide with The Donkey Sanctuary’s 50th anniversary.

James Searle, head of commercial activities at The Donkey Sanctuary, said: “We are delighted to have teamed up with Lyme Bay Winery, an award-winning local producer.

“We share many of the same values and have a fantastic product that tastes great and helps donkeys with every purchase.”

Bob Harding from Lyme Bay Winery added: “We’re all extremely pleased to be able to partner with The Donkey Sanctuary by creating a sparkling cider for them.

“We’re very proud of everything we offer our customers at Lyme Bay and being able to collaborate with The Donkey Sanctuary has provided a real highlight for the team this year.”

The cider is available from The Donkey Sanctuary in Sidmouth.