HUNDREDS of bikers - and a lot of pink - took over West Bay yesterday as part of a huge charity ride for a good cause.

Action on Addiction’s fifth charity bike ride saw a cavalcade of motorcyclists stop by West Bay as they made theit way from Weymouth to Exmouth.

It was an incredibly windy day, but the rain held off and more than 450 bikers took to the coast road. 

The annual event raises vital funds and awareness for charity Action on Addiction, which provides residential and day treatment for people suffering addiction.

It is organised by John Bramble, from Chickerell, in memory of his son Craig, who died from solvent abuse in 2001.

The rides are held in aid of Clouds House, one of the charity's treatment centres.

Mr Bramble said: “It's fantastic to see so many people here. It's overwhelming. I'm buzzing. Action on Addicition are here, too. I'm glad they've been able to see just how big this has ride has become."

Bikers parked up West Bay Pier and had a rest at the resort, meaning West Bay was a sea of pink with a buzzing atmosphere yesterday. 

Supporters of the ride include Snack Shack, Windy Corner Café and Helmet City, and staff at each donned Action on Addiction T-shirts.

Since the event began in 2015, it has raised more than £18,000 for the charity.

It has enabled Clouds House, amongst other things, to renovate rooms for both girls and boys at the treatment centre.

Mr Bramble says he was touched when the charity named the boys room ‘Craig’s Room’ after his son.

“It’s a fantastic charity,” he said. “It does such important work.”

Mr Bramble would like to raise enough money see further rooms renovated and provide support for families of those battling addiction.

He's in the process of totalling up how much was raised on what he says was a 'fantastic' day. 

To donate, visit Virgin Money Giving and search ‘John Bramble Charity Motorcycle Ride.’