WATCH out for deer.

That's the message to drivers amid heightened risk of deer-vehicle collisions this autumn.

The changes to the clocks this weekend means deer movement will coincide with peak commuting hours, increasing the likelihood of motorists seeing and colliding with a deer.

Highways England, which looks after motorways and major routes like the A35 and A31, together with the Country, Land and Business Association (CLA) and The Deer Initiative have joined forces to warn motorists about the risks.

It urges drivers to be more aware during this time of year and take note of the following advice:

  • When you see deer warning signs or are travelling through a heavily wooded or forested stretch of road, check your speed and stay alert
  • If your headlights are on, use full-beams when you can; but dip them if you see deer, as they may ‘freeze’
  • More deer may follow the first one you see so be alert if you see one at first
  • Be prepared to stop. Try not to suddenly swerve to avoid a deer. Hitting oncoming traffic or another obstacle could be even worse
  • If you have to stop, use your hazard warning lights

Around two million deer are currently living wild in the UK. October through to December is considered a high-risk period as deer will be on the move for the autumn mating season, also known as the rut. The highest risk of a deer-vehicle collision occurring is said to be between sunset and midnight, and the hours shortly before and after sunrise. Across the UK it is estimated that there could be up to 74,000 deer-related motor vehicle accidents this year alone, resulting in 400 to 700 human injuries and 20 deaths.

Richard Leonard, Head of Road Safety at Highways England, said: “We want everyone to reach their destination safely and without incident.

“The one time you might experience a close encounter with a deer is when you are behind the wheel, especially during the rutting season when their increased activity could bring them out onto the roads. Our advice to drivers is to stay vigilant, especially during dawn and dusk when the deer are more mobile, which coincides with the morning and evening rush hour. Slowing down will give you more time to brake if an animal darts out into the road without warning.”

Deer warning signs are placed in areas where deer are most active and road crossings are frequent. It might be a route you travel on regularly or a road you know well but wildlife behaviour can be unpredictable. Deer often travel in groups so if you’ve seen one and avoided it, one or two more could follow it.

If you see an injured deer on the roadside

  • Pull over at the next safe place
  • Call the Police. They will deal with road safety issues and have access to a specialist who will know the best course of action for the animal if it is alive
  • If you hit a deer while driving, your priorities, in this order, are:
  • Keep yourself and anyone with you as safe as you can
  • Park your car in the safest place with hazard lights on. Consider using it to also warn other road users
  • Call an ambulance if human injuries warrant it


  • Not to approach live deer. Doing so may cause them to run across traffic causing another accident. If you attempt to move or handle live deer, you may be injured if they struggle.

If you are involved in a deer vehicle collision and require assistance please contact the police. If you need to report a deer vehicle collision or to find out more on safety advice visit