A HOLIDAY park is celebrating 50 years of business – by raising £100,000 for a coastline conservation charity.

The team at Highlands End Holiday Park is celebrating its 50th birthday this summer by bring its total raised for the Jurassic Coast Trust up to £100,000.

Highlands End Holiday Park in Eype is the flagship park of the West Dorset Leisure Holidays group which is run by Martin Cox and his wife Vanessa, along with their sons James and Robert.

Over the past 13 years, Highlands End and its four sister parks have donated more than £95,000 to the trust to aid its work to help conserve the Jurassic Coast, where the park is based.

Mr Cox hopes visitors can work alongside the park to create a half-century record for its annual donations in 2021.

He said: "We never forget how fortunate we are to live and work in such a beautiful area of Dorset, and have always tried to run the park along sustainable lines.

"It's difficult not to feel responsible for helping to try and conserve this fragile environment, and that is why we have long championed the aims of the Jurassic Coast Trust.

"As well as our own fundraising for the trust and its conservation work, we add an optional donation added to customers' bookings which is gladly given by the overwhelming majority.

He added: "I'm excited that we may now be able to add extra glitter to our golden year by creating a new high water mark for money raised – despite the earlier lockdowns."

Mr Cox said that each of the company's parks were experiencing huge demand this year, as the pandemic causes more people to look to holiday destinations within their own country. According to Mr Cox, advance bookings are even stretching through to winter and as far as 2022.

Highlands End provides a raft of leisure facilities and an acclaimed bar/restaurant, and staying options including luxury holiday lodges and caravans, glamping, and touring pitches.

For more information about Highlands End and other parks in the group, visit www.wdlh.co.uk