WEST Dorset locals are being urged to get behind an annual charity event when 600 cyclists hurtle through West Bay next weekend.

Dorset and Somerset Air Ambulance is holding its sixth annual Coast to Coast Cycle Challenge on Sunday (15) and the charity is hoping the public will come out in support of the cyclists.

The event, which is not a race, will see participants take on a challenging 54-mile cycle ride which starts at Watchet Harbour in Somerset and finishes at West Bay.

A staggered start will see the stronger cyclists set off first at 11am with the less experienced riders departing at 11.15am. A shorter 11-mile route will start at the Royal Oak pub in Drimpton at 2pm and also finish at West Bay.

Last year’s event saw people of all ages and abilities take part, raising more than £64,000 for the life-saving charity. With only 600 places available, the event was sold out within three days of online registration being open.

The charity's CEO, Bill Sivewright, is usually seen behind the scenes helping to organise the event on the day. Last year he rode to support a friend but this year he is taking part in support of the charity.

He said: “It’s a fantastic occasion and the atmosphere is incredible.

"I’m sure it will be an extremely emotional day all round and the aches and pains will definitely be worthwhile. The event seems to get better year on year and that is mainly due to the wonderful team of volunteers, members of the public and local businesses who help us with marshalling and keeping the cyclists safe.

"Let’s hope the weather stays fine and we raise as much as possible and make this the best Coast to Coast Cycle Challenge yet.”

Supporters will be able to cheer on the Coast to Coast cyclists at the starting point along the route or at the finishing line celebrations at East Beach car park in West Bay.

Dave Maynard is taking part for the fourth year.

He is cycling in memory of his 25 year old son Anthony who died after a road traffic collision. Anthony was on a training ride when he collided with a van in 2008.

Mr Maynard said: “This year is extra special as my wife Sue is also taking part.

"I think that’s amazing; a mother who loses her son whilst cycling decides to get on a bike herself and ride in his memory. If that’s not courage, then what is?”

As well as individual sponsorship of the cyclists, donations can be made online by visiting dsairambulance.org.uk or by mobile phone by texting COAS16 £5 to 70070.