THE ORGANISATION responsible for caring for and promoting one of Dorset’s most important assets is encouraging people to get involved with a new online campaign.

While there’s still Christmas to look forward to, winter can be a dreary season with the weather dull and cold for days on end. So what better way to cheer yourself up than to dream of sandy toes, beautiful sunsets, lazy summer picnics and adventures galore?

The Jurassic Coast Trust is hoping to make summer 2018 the best season yet, and is urging people to start planning by joining its campaign on social media #JurassicJanuary

The initiative has already begun, with the trust reaching out to more than 800 local businesses and asking them to join the trust in targeting audiences who will love exploring and discovering everything England’s only natural World Heritage Site has to offer.

A spokesman said: “The Jurassic Coast Trust want to show off the best of Jurassic Coast, from family friendly guesthouses to dog friendly cafes and restaurants, the campaign will focus on promoting local companies who through their contributions to the Trust, are helping to look after the Jurassic Coast for present and future generations to enjoy.

“Having recently been awarded the accolade of ‘Outstanding Contribution to Tourism’ the Jurassic Coast Trust want to work with local businesses to make 2018 the most successful season yet!

“With a choice membership options available and a strong base of existing business partners, organisations can be reassured of their return on investment and that their fee will be used to look after our precious, globally unique coastline.”

The Jurassic Coast Trust is the independent charity responsible for managing the Jurassic Coast World Heritage Site. Their vision is that everyone loves, understands and values the Jurassic Coast World Heritage Site and they work to enable everyone to have the best possible experience of the Jurassic Coast, whether they want to learn, enjoy, work or study.

The trust took over responsibility for the site in September this year. It stretches from Studland Bay in Purbeck to Orcombe Point in Exmouth, East Devon, and is England’s only natural world heritage site.