A STUNNING film capturing the beautiful surroundings of Dorset has received more than 30,000 views.
'The Road' was shot in one day, three weeks before Christmas by Justin Barrow, Robyn Blackwood and Justin Glynn.
Between sunrise and sunset the threesome managed to travel over 200 miles across various locations in Dorset, and by using drones to capture the footage they were able to embrace the routes travelled and show the dramatic yet beautiful surroundings.
The short film was used by Dents, a leather company, for its social media Christmas campaign.
It has received more than 30,000 views to date and has been featured on a number of sites, including ‘#AdOfTheDay’ on Ads of Brand, and Ads of the World.
Justin Barrow said: "Starting in the early hours of an icy winter’s morning and finishing on the brink of sunset, ‘The Road’ follows a gentleman taking to his beloved classic car and heading towards the coast to drive home for Christmas, and to his love.
"We tasked ourselves with making a non-commercial commercial. We wanted to create something romantic, turning a ‘car film’ into something artistic, sensitive and subtle. As December crept in, it felt like the perfect time for ‘The Road’.
"Instead of keeping to within the boundaries of stereotypical Christmas visuals, we chose to focus on a relationship and the gesture of delivering a carefully chosen gift to a partner. We wanted the film to empathise with those that have loved ones they miss and to join in with the anticipation of seeing them.
"The theme of the ‘The Road’ is romantic, nostalgic and using the Plus 8 Morgan felt like perfect fit in order to record an emotionally engaging, almost immersive, driving experience.
"The entire film was shot in a single day, using a very small team of three. It was used by the Dents company during the last fortnight building up to Christmas - they launched it as a social media campaign and also used the imagery across their website for the duration.
"It had such a positive impact on the clients Christmas sales, that we doubled their traffic flow from the film."
Justin Barrow also wanted to thank Dents, alongside Supreme—DBA and Harbour Media.
Watch the full film here.
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