A NEW loyalty membership scheme has been launched at The Flamingo Pool in Axminster.

Staff at the pool claim the scheme will be of particular benefit to local residents and regular pool users in Axminster and surrounding Axe Valley area.

The cost of joining the loyalty membership scheme is £15 per year for an adult and £10 per year for concessions, which include juniors aged under 18 years and disabled members of the community.

Centre manager Steve Buxton, said: “We are really excited about our new loyalty scheme, which will make healthy pool activities more affordable for everyone.”

All current discount cards and fingerprint entry will be replaced with individual numbered key fobs.

By scanning the allocated key fob, the loyalty member will automatically become eligible for a discount on every visit to the pool. This equates to 50p for concessions and £1 for adults. Additionally, the loyalty scheme members will benefit from special offers and discounts during the year.

The Flamingo Pool is a self-funded charity, which has had to step up fundraising in recent years after a decision to reverse the funding they received from the National Lottery.

Volunteers and friends of the pool host regular fundraising nights, such as skittles evenings and quiz nights.

For more information, call 01297 35800 or visit flamingopool.co.uk