A HEALTH foods entrepreneur is reflecting on the success of her Dorset-based business.

Primrose’s Kitchen is celebrating its fourth birthday.

Hard to believe, says its founder Primrose Matheson, that it has grown from something she ran at her home, to an internationally-recognised brand.

After studying naturopathy and complementary health studies at university, Primrose thought that health foods on the market were ‘bland, boring and uninspiring.’

With help from UK Trade and Investment, Primrose grew her business and to date, has sold 80 tonnes (200,000 boxes) of raw vegetable muesli.

Not yet 30-years-old old, Primrose has high hopes for the future – becoming an internationally-recognised brand that sells high quality, healthy artisan products from the heart of Dorset.

Primrose Matheson said: “I started small and at home but always dreamed that Primrose’s Kitchen would be a big global brand that maintained high quality products.

“Now we’re stocked throughout Europe and in Waitrose here in the UK and dreams are becoming realities.

“My idea for Primrose’s Kitchen was born from my own need for better, more exciting healthy, (real) food products and I think it’s this niche in the market that we’re filling,” she said.

Primrose said: “I have worked hard over the past three and a half years to build my brand, develop my products and reach as wide an audience as possible.

“I’ve sought advice and worked with expert distributors and marketing teams. I understand that time and investment is needed to build a successful brand and this has been a focus for me.

“In the future I hope Primrose’s Kitchen will be found in countries near and far, I’d like to run naturopathic retreats from Dorset and help to introduce more and more people to a healthier way of life in mind, body and soul.”

T: 01305 830984

E: tanita.matthews@dorsetecho.co.uk

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